GOOD START is Pediatricians’ #1 choice for easiest formula on baby’s tummy^.
Our closest formula to breast milk, GOOD START PLUS 1 powder, is the only baby formula with a unique combination of ingredients that contribute to gut health.
COMFORT PROTEINS™
Only GOOD START formulas have COMFORT PROTEINS. They’re 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.*,1
DHA
GOOD START PLUS has expert recommended levels of DHA2, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.
PROBIOTICS
Probiotic B. lactis is a good bacteria, like the ones found in breast milk, that helps support baby’s healthy gut flora. Click here to learn more about the benefits of Probiotics.
IMMUNE SUPPORT
2’-FL is a prebiotic similar to those in breast milk and is shown to help support digestive health and the developing immune system.3-5
Try GOOD START PLUS 1 in multiple formats
What makes each one unique? Find out below.
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Mixes easily with no clumps or scoops – just add water as directed and shake well.
Available in 12x240ml.
For infants 0 months and up
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Just shake well, remove the cap, twist on a sterilized standard size nipple and ring, and it’s ready to go
Available in 8x89ml.
For infants from 0 months and up.
Swipe to compare GOOD START Stage 1 formulas
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| COMFORT PROTEINSᵀᴹ
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100% whey proteins that are partially broken down for small tummies – and help promote softer poop**,1 |
✔ | ✔ | ✔ | ✔ | ✔ |
| Easy to digest*
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Tummy friendly. |
✔ | ✔ | ✔ | ✔ | ✔ |
| DHA
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An Omega 3 fat that contributes to your baby’s normal physical brain and eye development. |
✔ | ✔ | ✔ | ✔ | |
| Probiotic B. lactis
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Probiotic B. lactis helps support baby’s healthy gut flora. |
✔ | ||||
| 2’-FL
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2'-FL supports digestive health and the developing immune system1-3 1. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 2. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 3. Storm H, et al. Global Pediatric Health. 2019;6:1-10. |
✔ | ✔ | ✔ | ✔ | |
| Non-GMO§
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§ Ingredients not genetically engineered. |
✔ | ✔ | ✔ | ✔ | ✔ |
| No water or mixing required | ✔ | ✔ | |||
| Sizes available |
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Support your baby's next stage of nutritional needs with added iron and calcium.
Footnotes:
^ More Pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. June 2022. Data on file.
* Compared to intact protein formulas.
1 Storm H, et al. Glob Pediatr Health. 2019;6:1-10 5.
2 ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.
3 Storm H, et al. Glob Pediatr Health. 2019;6:1-10.
4 Bode L, et al. Glycobiology. 2012;22(2):1147-1162.
5 Goehring K, et al. PLoS One. 2016;146(12):2559-2566.
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