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Listening to new parents

One thing all parents know is that nothing about parenting is exactly what you expected. So to better support and understand today’s new parents, we started at the beginning: we listened.

Better understanding your challenges

We’ve been good at imparting our 150 years of science backed knowledge. And now it is time for us to make space for all the parents who have been experiencing the blips, the burps, the spills, the smiles – and everything in between. Visit to find out more.


How to parent like a pro

Baby on the way / in your arms, and worried you don't have a clue? (No one does, shhh.) Check out our checklists to help you win in every aspect of modern parenting. 

There's a word for that!
News Snooze:

When it’s been so long since you read the news, watched TV or scrolled through social media that you’re unaware of what’s happening in the outside world.

News Snooze:

When you’re afraid to admit you’re struggling out of fear of judgement or abandonment.


When you’re dying for a vacation away from your new baby just so you can catch up on sleep.

Parental Load:

When you’re so focused on feeding, changing and putting your baby to sleep that you forget to take care of your own basic needs.


When you no longer hear your child (or any child, for that matter) crying because they do it so often you’ve become immune to the noise.


When you hide in another room and pretend to sleep so your partner has to deal with the baby.


What new parents call strangers who offer unsolicited thoughts and advice about how you’re raising your child.

Wonder Tears:

When, despite loving your child, you sometimes feel more tearful, overwhelmed and lonely on this new parental journey.

Mama Drama:

When, as a mother, you can do no right, while papa can do no wrong.


Other parents have gone through this rollercoaster of changes too. Follow our Facebook page to find a supportive network, along with expert advice, helpful tips, and support for every stage of parenthood.

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