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    Trust your Parentuition

    As a new parent, you always want to do your best. It’s easy to feel the pressure of getting everything “right”. But the truth is, no one has all the answers. And what feels right for some, may not for others.

    So, trust your instincts and know that Nestlé Baby & me is always here to help you find what works for you.

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    Stronger Together

    You’ve got Parentuition. We’ve got decades of science-based expertise to support you along the way. Together, it’s a win-win.

    Young parents welcoming a newborn

    Every journey is unique

    We’ve been there for millions of Canadian parents as they navigate the hectic, humbling and beautiful early years. We’ve got the articles, tips and tools to help you make decisions through the good, the bad and everything in between.

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    Parenting is personal

    No matter your circumstances or preferences, we have a wide variety of resources, products and exclusive coupons to help ensure that you’re supported in a way that is best for you and your baby.

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    Start well and stay well

    To help nourish your growing family, we've got you covered from​ preconception to pregnancy, and your baby from infancy to toddlerhood with trusted brands like Nestlé® Materna®, Nestlé® Good Start® and Gerber®.

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    Get full access to expert-backed nutrition support, free samples and coupons

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    Free Ready-for-Baby Pack

    Around 35 weeks of pregnancy* expect to receive our baby pack filled with useful free items for you and your baby.

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    Special member savings

    Get exclusive coupons and savings on trusted products to nourish the unique needs of you and your family.

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    Helpful resources

    Expert advice, articles, recipes, tips and tools for all the special, hard and at times hectic days of parenting.

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    Nutritional guidance for growth

    Specialized nutritional guidance and science-based expertise for every stage of the parenting journey - from preconception to toddlerhood.

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    Featured Articles

    Here is a sampling of just some of the pregnancy and baby nutrition articles and expert tips we have for you. There are many more parenting and baby development tips, perspectives and articles so look around to find what is right for you and your baby.

    Want to know more?

    When would I receive my Ready-for-Baby Pack?

    Ideally, time will continue to fly and your Ready-for-Baby Pack will arrive before you know it. If you registered during your pregnancy, expect to see your pack around five weeks before the birth of your baby. If your baby’s already been born, expect to see your pack within a month. Regardless, be sure to sign up early!

    Are all the coupons and samples in the Ready-for-Baby pack?

    No, there’s more! Your baby’s journey is full of milestones, and we want to send you relevant offers to match. Watch your email inbox and mailbox after you sign up as we regularly send you baby freebies and savings on baby products that correspond to your baby’s age and life stage.

    I can’t register. What should I do?

    Your time’s important, so sign up is the last thing you want to hold you up.​There are a couple of possible reasons why you are unable to complete your registration:

    1. Error on page:

    Double check every field is complete. Make sure to read and act on the error messages if any. Clear your browser history. Switch to a different browser. See how you fare on a different device. Of course, the form should tell you if you’ve left a field blank, but double-checking every field is complete (and correct!) always helps.

    2. You have registered before:

    If you have signed up for the program in the past with another child, your account is still active! Simply Sign In and go to your profile to add your new child (or pregnancy) to your account. You can register a new baby if their due date/birthdate is at least 10 month after the last child was born. If you can’t remember your password, simply click on the Forgot Password link.

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