Why choose GOOD START?
GOOD START is Pediatricians’ #1 choice for easiest formula on baby’s tummy∆
97% of Moms reported babies liked GOOD START PLUS‡!
COMFORT PROTEINS™
Only GOOD START formulas have COMFORT PROTEINS. They’re 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.**,1
PROBIOTICS & DHA
GOOD START PLUS contains probiotic B. lactis^ is a good bacteria that contributes to baby’s healthy gut flora. It also has expert recommended levels of DHA1, an Omega 3 fat that supports baby’s normal physical brain and eye development.
IMMUNE SUPPORT
2’-FL is a prebiotic similar to those in breast milk and is shown to help support digestive health and the developing immune system.2-4
With a formula for every stage of your little one’s development, you can select the best fit for your baby.
Select the best infant formula for your baby’s needs.
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Mixes easily with no clumps or scoops – just add water as directed and shake well.
Available in 12x240ml.
For infants 0 months and up
12 months+
Designed with your toddler’s development in mind, with a unique combination of DHA, Probiotics, 2’-FL and 27 essential nutrients including Calcium, Iron and Vitamin D.
Available in 850 g.
Appropriate for toddlers 12 months and up.
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Just shake well, remove the cap, twist on a sterilized standard size nipple and ring, and it’s ready to go
Available in 8x89ml.
For infants from 0 months and up.
∆ More pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. June 2022. Data on file.
‡ Powder format. Date on file.
*Like all baby formulas.
**Compared to intact protein formulas.
^ Probiotics in powder format only.
1 Czerkies L, et al. Int J Pediatr. 2018;2018:4969576.
2 ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.
3 Storm H, et al. Glob Pediatr Health. 2019;6:1-10.
4 Bode L, et al. Glycobiology. 2012;22(2):1147-1162.
5 Goehring K, et al. PLoS One. 2016;146(12):2559-2566.
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