GOOD START is Pediatricians’ #1 choice for easiest formula on baby’s tummy.*
Our closest formula to breast milk, GOOD START PLUS 1, available in a variety of formats, is the only baby formula with a unique combination of Comfort Proteins™, DHA, Probiotics†, and 2’-FL.
Reasons to Choose GOOD START PLUS Stage 1 Formula
COMFORT PROTEINS™
Easy to digest.ǂ Only GOOD START formulas have COMFORT PROTEINSTM. Our GOOD START baby formulas are made with 100% whey proteins that have been partially broken down with your baby’s tiny tummy in mind – and they have been scientifically shown to help promote softer poop.§1
DHA for brain and eyes
GOOD START PLUS infant formula has expert recommended levels of DHA2, an Omega 3 fat, which contributes to your baby’s normal physical brain and eye development.
PROBIOTICS for a healthy gut†
Probiotic B. lactis is a good bacteria, like those found in breast milk3, that helps support baby’s healthy gut flora. Learn more about the benefits of probiotics.
PREBIOTICS for immune support
Prebiotics support the growth of good gut bacteria by acting as food for the gut bacteria. 2’-FL is a prebiotic similar to those in breast milkǁ that is shown to help support digestive health and the developing immune system.4-6
Try GOOD START PLUS 1 in multiple formats
GOOD START PLUS 1 formulas come a variety of different formats. Whether you prefer powder, ready-to-feed, or concentrated liquid, there’s an option that’s right for you and your baby’s needs. What makes each one unique? Find out below.
0 months+
Our closest formula to breast milk, with the unique combination of Comfort Proteins™, DHA, Probiotic B. lactis, and 2’-FL.
Available in 359g and 1.02kg.
For infants 0 months and up
0 months+
The first stage of baby formula for your infant with complete nutrition to support baby’s normal growth and development.*. Made with Comfort Proteins™ and essential nutrients, GOOD START 1 infant formula offers good value in a formula you can trust.
Available in 900 g
For infants 0 months and up.
0 months+
Packaged in a convenient Tetra Pak, this is our closest liquid baby formula to breast milk. This ready-to-feed infant formula is created with the combination of Comfort Proteins™, DHA, and 2’-FL. Just shake well, open, and pour into a sterilized bottle.
Available in 16x250ml.
For infants from 0 months and up.
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Just shake well, remove the cap, twist on a sterilized standard size nipple and ring, and it’s ready to go
Available in 8x89ml.
For infants from 0 months and up.
0 months+
Our closest liquid formula to breast milk with the combination of Comfort Proteins™, DHA, and 2’-FL. Mixes easily with no clumps or scoops – just add water as directed and shake well.
Available in 12x240ml.
For infants 0 months and up
Compare GOOD START PLUS Stage 1 formulas
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Good Start® Plus 1 ready-to-feed nurser, nipple ready | ||||
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COMFORT PROTEINSᵀᴹ
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100% whey proteins that are partially broken down for small tummies – and help promote softer poop**,1 |
✔ | ✔ | ✔ | ✔ | ✔ |
Easy to digest*
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Tummy friendly. |
✔ | ✔ | ✔ | ✔ | ✔ |
DHA
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An Omega 3 fat that contributes to your baby’s normal physical brain and eye development. |
✔ | ✔ | ✔ | ✔ | |
Probiotic B. lactis
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Probiotic B. lactis helps support baby’s healthy gut flora. |
✔ | ||||
2’-FL
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2'-FL supports digestive health and the developing immune system1-3 1. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 2. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 3. Storm H, et al. Global Pediatric Health. 2019;6:1-10. |
✔ | ✔ | ✔ | ✔ | |
Non-GMO§
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§ Ingredients not genetically engineered. |
✔ | ✔ | ✔ | ✔ | ✔ |
No water or mixing required | ✔ | ✔ | |||
Sizes available |
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Support your baby's next stage of nutritional needs with added iron and calcium.
Footnotes:
* More Pediatricians trust GOOD START as the most well-tolerated routine infant formula than any other brand. June 2022. Data on file.
† Powder format only.
ǂ Like all infant formula
§ Compared to intact protein formulas.
ǁ Not derived from human milk.
1. Czerkies L. et al. Intl J Pediatr. 2018;2018:4969576
2. ADA/DC. J Am Diet Assoc. 2007;107:1599-1611.
3. Gueimonde M, et al. 2007;92:64-66.
4. Storm H, et al. Glob Pediatr Health. 2019;6:1-10.
5. Bode L, et al. Glycobiology. 2012;22(2):1147-1162.
6. Goehring K, et al. PLoS One. 2016;146(12):2559-2566.
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